Thursday, October 3, 2013


Lets brainstorm...


Audiences-
 Clothing line Companies
Plus size women
Non plus size women ( but i dont want sympathy)
Manufactoring clothes companies
Retail stores
Clothing line CEO's ( specific people)
AB and Finch 
Franchise owners ( mall owners, store owners )


Best Three - Franchise Owners , Clothing Line Companies , Plus Size women 


Franchise owners - People that choose to open these fashion store, would see the ugly side of the brand. Yes , money will flow in but not as much as if these brands offered plus sizes. Their profits are only limited to one group of people and it could be so much broader if they simply chosen a different company. This will result in upcoming franchise owners to stray away from the discriminating brands and influence them to lean more towards companies that include plus sizes and are still fashionable and profitable. Current Franchise owner may not switch over immediatly to starting up a new business but at least the question that will ring in the back of their minds are " really, why dont these companies include certain sizes? and hopefully want to question the brand and owners. Certain franchise owners might not care and say , well its a free market and diverse.



Clothing Line companies-
With Clothing line companies being the main audience, they would be reading to recognize thier faults. Being forced to answer questions about their companies and rethink thier postiion on not selling plus size close. if the main objective of a business is to gain profit why wouldn't they sell plus sizes to get more and more diverse shopper to buy their merchandise? They may look at this as an insult or an eye opener.


Plus Size women - 
 I know many plus size women think in the back of their heads " Hey, why aren't the cute clothes in sizes 9 and up"? I was one of them and after finally taking a step to look it up and see other's blogs and writings about this I saw it was an actual issue. Plus size women need to see this issues and stand up against it. Writing to them as an audience , allows me to give them the knowledge to argue with me and against this. No longer will plus size women be ignorant but fully educated on this topic and take an active stand. They now will be given a voice full of logics , to make this issue even more. An Plus size audience can relate more to this topic and notice they are the main target in it . It will spark anger in them and to fight this discrimination. 


Plus Size Women it is.

No comments:

Post a Comment